FEATURED Writing

Here is a selection of my work. You can scope out the rest of my pieces in my Contently archive >>

 

[Premiere] 'Every Breaking Wave' - A Film by Aoife McArdle

Walk, Run, and Fly Through Vincent Morisset's New Interactive Film

Find Missing Masterpieces Inside the Museum of Stolen Art

These Stellar Galaxies and Nebulas Were Created in the Darkroom

[Exclusive Video] Enter Takashi Murakami's World of Anime Scrolls and Otaku Demons

Space Songs: An EP Made Entirely from NASA's Sound Library

A Majestic Indoor Lake Fills the Park Avenue Armory

A Look Inside Bergdorf Goodman's Dazzling Holiday Windows

[Video] The Making Of LOOP>>60 Hz: Transmissions From The Drone Orchestra

Refik Anadol's A/V Light Spectacular Comes To Gehry's LA Concert Hall

From supermodel to managing editor: How Cameron Russell’s TED Talk inspired her to start a magazine

TEDx salon events form “the backbone” of TEDx communities, from Spain to India and far beyond

I Became An Algorithm At The Museum Of Modern Art

How Techno-Archaeology Revived "Lost" Footage From The Moon

Space Balloons Take Flower Art 90,000 Feet Into The Atmosphere

10 Pieces of Music Created With Brainwaves

How TEDxLuanda is helping to rewrite Angola’s next chapter, from civil war-torn state to innovation hub

Dear Extraterrestrials: Sincerely, Earth

No Man's Sky and the Art of Designing a Universe in a Video Game

13 Movies That Explore the Future of Technology

What I learned at TEDxDeExtinction

How is technology changing our experiences? Further reading on the effects of the “digital now”

A 3D printed future: 10 surprising things we could see printed soon

10 fascinating facts about woolly mammoths


Content Marketing

tackle any content marketing project with the mindset of a journalist. How do you get a reader to listen and take action? Compelling stories with fascinating characters at its center is the key. I constantly iterate, evaluate and build. 

Client: TEDActive

Mission: How to engage a vibrant community of doers and thinkers that gather in person only once a year for the TEDActive conference.

Solution: 

  • Redesigned the blog, so the content is easier to engage with and the platform is more inline with the brand's tone and voice.
  • Covered stories of collaborations, projects and friendships that grew out of the TEDActive conference throughout the year.
  • In-depth interviews with key members of the community.
  • Launched a writer's team made up of attendee reporters to anchor the editorial strategy in community.
  • Revamped email copy with friendlier tone.

Content pieces:

Why TEDActive? Thoughts on what makes this conference “an ‘a-ha’ experience”

The TEDActive experience in 15 animated GIFS

29 Tips to get the most out of TEDActive (from attendees)

Around the Campfire Profile: Carl Barstad activates Kid's Hack Day

99 Bottles of beer on the wall